The Chief Executive
Officer of the 7-Eleven has announced that the convenience store chain will
carry Nelly's energy drink Pimp Juice in select stores, despite being the subject
of threatened boycott, due to the drink's controversial name.
underestimate the bottom line here. The opportunity is terrific," Jim Keyes,
CEO of 7-Eleven told the USA Today.
The company is
preparing a market test of the drink, which has shipped over one million cans
since it's official release.
Nelly fended off
criticism of the drink on MTV's TRL in September. "Pimp Juice is nothing
derogatory, it's an energy drink. It's not an alcoholic beverage or nothing
like that. I'm a big fan of sports. With The St. Lunatics, we need a lot of
energy. We're constantly working."
The drink currently
has distribution in Miami, Chicago, all of Louisiana, Detroit, Kalamazoo, Las
Vegas, Seattle, all of Missouri, the Caribbean and Jamaica.