(AllHipHop News) Sony is presenting a new weekly tech and music show titled Lost in Music, based on the company's brand campaign of the same name. Harlem emcee A$AP Ferg was the guest on the initial episode.
Held at 201 Mulberry Street in New York City, Lost in Music featured performances and an interview with Ferg. The 30-year-old RCA recording artist stated, "I performed at the 'Lost in Music' showcase at SXSW last year and it was one of the best venues at the festival. I can’t wait to bring my fans out to experience the space and party with me at this year’s pop up in Soho."
Sony’s “Lost in Music” pop-up will be open Thursday to Sunday (12 pm - 10 pm) through February 10, 2019. Attendees can also take part in an interactive song experience which creates a downloadable song based on the person's heartbeat. The campaign will also consist of Sony Music artists performing at NYC’s Sony Hall.
"Providing fans with a deeper connection to music through technology is the foundation of the 'Lost in Music' campaign,” said Midori Tomita, VP in charge of Brand Communication, Sony Corporation. “Now in our third year, we have gone above and beyond in creating an experience that makes the connection even more engaging and collaborative to deliver an experience that will be exciting for attendees, viewers and artists alike. With the exclusive online shows to be distributed weekly, we aim to engage wider global audience and share how technology and music, when combined, can deliver the unique experience.”