(AllHipHop News) A$AP Ferg is determined to "break barriers" in his role as a Tiffany & Co. brand ambassador.
The hip-hop star, real name Darold D. Brown Ferguson, Jr., has risen to fame following the release of his debut album Trap Lord in 2013.
He was enlisted by the jewelry giant's creative director Reed Krakoff to create a modern iteration of Breakfast at Tiffany's track "Moon River" for the recently released "Believe in Dreams" video campaign starring Elle Fanning.
Now, Ferg has spoken about how excited he is to be the first rapper to work with the famous jewelry brand.
"It's not impossible to dream of working with a huge brand like Tiffany & Co. I'm actually the first rapper to work with Tiffany, so I feel like I'm breaking down barriers and bridging the gap between my culture and the brand's culture," he said.
Ferg went on to share that he would always look inside the windows of Tiffany's Fifth Avenue store when he was walking home from school.
While the New York native never had "the guts" to go inside, he hopes he can encourage other people to feel differently.
"I hope this campaign shows that a kid coming up from Harlem, or any urban community, can work with these brands as well," the 29-year-old commented. "It's possible to walk into the stores that they're afraid to walk into. There's hope."
Ferg also explained that he has had a long-held interest in jewelry design, having previously studied at the Manhattan High School of Art.
His favorite Tiffany pieces include the white gold versions of the Tiffany T bracelet and chain necklace.
"What me and Tiffany have in common is elegance and style... Nowadays, I'm walking in meetings and I'm sitting with different people. For me to have Tiffany pieces on, and for people to recognize that, it's a status symbol," he added