Atlanta producer/rapper Lil Jon has launched a new wine business, The Associated Press reports. The self-proclaimed King of Crunk has launched Little Jonathan Winery. I'm not no drink wine every day kind of dude," the rapper told the AP. Don't ask me no questions I just like the taste .this is not no ghetto Boone's Farm; this is some real wine." Lil Jons latest album Crunk Rock is currently on ice as TVT Records, which recently filed for bankruptcy protection, reorganizes its business.