Allen Iverson and
50 Cent will drop new sneakers in the next week, with Iverson's Answer 7 hitting
stores November 7th, while 50's G6 from his G-Unit Collection will land in stores
Iverson and 50
will be featured in various advertisements together for the first time on billboard
and television spots.
one of the most awe-inspiring basketball players in the world with one of the
hottest global entertainers in one ad truly brings Reebok's fusion of sports
and music to a whole new level," Reebok's Chief Marketing Officer, Micky
Pant said. "Combining the excitement that Allen brings to the court with
the energy 50 Cent brings to the stage creates an explosive formula."
The billboards will be displayed in New York, Boston, Atlanta, DC, Baltimore,
Boston, Detroit, Houston, Los Angeles, Miami and Philly.
50 is showing his
charitable side with his G-Unit collection. the shoes will retail for $80.50,
with the 50 Cent going to various charities.