(AllHipHop News) Grammy-winning performer Anderson .Paak and Jameson Whiskey teamed up to present a "public service announcement" in support of local bars. Paak appears in a 30-second spot for the #LoveThyBar campaign.
"This cause with Jameson is one I can get behind because it's part of my story," says .Paak. "It feels like nearly all the bars that we came up in within our hometown are done, they're just not there anymore. Music will suffer if we don't value the local spots, the neighborhood bars, where you can roll up and play to just the staff if that's the vibe.
The Oxnard album creator continues, "When you are trying to figure out who you are, as an artist or a person, you need to go bounce stuff off real people, new people, strange people and discover yourself through being around others. Get your crew together, go out and #LoveThyBar."
Jameson is advocating support for neighborhood bars by offering a Jameson drink rebate in select states throughout March. To claim the rebate, consumers must chat with Jameson through Messenger, go to a local bar, order a Jameson cocktail, and submit an image of your receipt through Messenger.
"To let you know we're serious, Jameson is pledging up to $1 million towards our program to help consumers try Jameson and support their local neighborhood bars in America," says Paul Di Vito, Vice President, Jameson, Pernod Ricard USA. "Consumers will be able to engage with their communities and support their favorite bars with a drink offer from Jameson."
Di Vito adds, "This connection to local neighborhoods across the country is a big part of what has shaped Jameson into what it is today and it's vital that we show our support and commitment to keeping these institutions of culture and community alive."