In a sport that is typically associated with country music, the Pro Bull Riders (PBR) has tapped male country/rap artist Colt Ford to write a new rap anthem that will debut at the VERSUS Invitational Pro Bull Riders Competition.
Sponsored by Amp'd Mobile, the competition will be held on January 6-7, 2007 at New York's Madison Square Garden and will mark the debut of Ford's new song entitled, "Buck Em."
The light-hearted song features attention-grabbing lyrics about the sport of bull riding and a infectious chorus that goes, "Put my life on the line, 8 seconds at a time/ It ain't for the money baby, it strictly the shine/ I'm gonna Buck Em for my knuckles, even when I work/ and I'm cowboy up, until I'm under the dirt/ I've been stomped and throwed, been bucked and banged/ but I'm a cowboy baby so it ain't no thang."
Known for being the most recognized and popular of all the rodeo events, bull riding is also the most dangerous.
As with bareback riding, and saddle bronc, bull riders ride with one hand and cannot touch themselves or their bull with the free hand. Doing so results in a no score.
In addition to the new anthem, Ford will premiere a video for the song, which features him alongside the top 10 pro bull riders in the circuit, as well as, other celebrity guests.
Ford is also the subject of a new reality television show currently being filmed in Atlanta that will hit the small screen in the near future.