Baby Phat Launches Visa Card

Baby Phat's Kimora

Lee Simmons launched her new Baby Phat Prepaid Rush Visa Card, which sports the

Baby Phat logo, is hot pink and offers card holders special discounts through

the Baby Phat website.

"I'm extremely

excited to be partnering with my husband in introducing the new Baby Phat Card,"

said Kimora Lee said. "Through the card, we will be able to offer our most

loyal customers special rebates and specialty items we know they will appreciate."

Kimora Lee's husband,

Russell Simmons, said that he spent over two years developing the infrastructure

for the financial company he heads up, UniRush, which is a joint venture between

the mogul and Cincinnati-based Unifund Corporation.

The Baby Phat card

is the first in a new line of affinity branded Rush Cards, which will be released

over the coming months, in an attempt to capture new niche markets.

All of the Rush

Cards are reloadable, prepaid Visa Cards. All Baby Phat customers will receive

a 10 percent discount on all purchases made through the website.

The card can be

used where Visa is accepted. The card is available online at,

and by calling 866-RUSHCARD.

All new cardholders

of the Baby Phat card will also receive a Baby Phat Welcome Pack, which includes

a pink Baby Phat tee, an autographed photo and welcome letter from Kimora Lee

and exclusive release details on her upcoming music CD.