Baby Phat Unveils New Watch Collection

Urban clothing moguls

Russell and Kimora Lee Simmons recently premiered the latest collection of Baby

Phat watches, which expands upon the

popular and best-selling "kitty" logo using a variety of Austrian crystal

and leather.

One of the more

popular international collections features the "Hello Kitty" logo

in diamond-encrusted watches.

"We are gonna

sell a lot," Russell Simmons told "You know the 'Hello

Kitty' is a huge sales item. It's number one in Neiman Marcus and it's been

successful for a while now."

Many of the watch

designs are Asian-inspired, as seen in pieces titled "Puff the Magic Dragon,"

featuring Chinese dragons (or "Chinois") with Japanese flowers on

the face and band.

The timepieces

range from $95 to $185 and are available in department stores such as Macy's, Dillard's and D.E.M.O. A lower-priced collection starting at $65 will

be introduced in time for Mother's Day.

The Baby Phat Watch

Collection debuted in spring 2005 and has grown steadily, introducing new styles

and designs each season.

The Simmons Jewelry

Company launched in January 2004 when Russell Simmons teamed up with M. Fabrikant

and Sons, one of the world's best-known jewelry companies.

Since the initial

launch, Simmons Jewelry has expanded from high-end jewelry and diamonds to more

affordable watches, necklaces and rings using different types of stones and