Baby To Launch "The Birdman" With Lugz

Bryan "Baby" Williams has inked a deal

with Lugz and will create his own signature athletic show called "The Birdman."

A special "bling bling" Cash Money

Stack Clip will be included with every Birdman shoe, which will retail for $70.00.

"Lugz definitely has their ear to the streets,"

Williams said. "They have a handle on what hip-hop culture is and what

fans really want. The Birdman sneaker reflects my own personal style. And this

is just the beginning. Believe that!!"

The shoe was conceptualized by Lugz Executive

Vice President, Larry Schwartz. Schwartz approached Baby and felt that the rapper

was a perfect fit to endorse his own brand of shoe.

"Baby is one of the most influential hip-hop

artists of today. He has sold millions of albums and his fan base is

worldwide," Schwartz said. "We are really excited about this new partnership

and expect to make a major impact in the marketplace."

A full marketing campaign will be launched around

the shoe, which will debut across the United States in May.