Bad Boy South Renews Alliance with Block Enterprises


allegiance between Bad Boy South and Block Enterprises will continue, according

to Bad Boy CEO Sean "Diddy" Combs and Russell "Block" Spencer.The

pair announced the renewal of their venture Friday (Nov. 17). The

new deal caps off a successful year headlined by the success of Boyz N Da Hood

and Young Joc. Both

artists' debut albums debuted at number one on Billboard's Top R&B/Hip-Hop

Albums chart.The

good fortune verifies Combs' feelings about capitalizing on the South's grip on

the rap scene."As

we have continued to expand the musical scope of Bad Boy, we knew we had to be

plugged into the creative and vibrant Southern scene," Combssaid. "When

Block and I first met, I realized he had an ear for the streets of the South and

that he would be the perfect person to be our partner in developing and breaking

new talent. The success of Boyz N Da Hood and Yung Joc proves that our instincts

were right, and there is much more fantastic music in the pipeline from the Block/Bad

Boy South team. I am thrilled that we have renewed our commitment to this great


Spencer, the teaming with Bad Boy proved to be the catalyst needed for elevating

his company to higher heights. The

mogul is noted for overseeing projects for 8Ball & MJG, Tela, and Crime Boss

during his stint at Suave House record, as well as establishing ShoNuff records

with producer Jazze Pha."Look

at the success we have already attained," Block said. "When the machine

is working successfully, you don't look to fix it, but to add to it to make it

better. The renewal of our deal is going to make the Block/Bad Boy South partnership

even bigger."The

Block Enterprises/Bad Boy South union came about in 2005 with the release of Boyz

N Da Hood's self-titled first album, which entered the Billboard 200 at

number 5. Upon

formalizing the partnership in early 2006, the labels created another success

with Young Joc's debut New Joc City. The

album, which featured the number one singles "It's Goin Down" and "I

Know You See It," charted at number three its first week on the Billboard


albums from Boyz N Da Hood and Yung Joc, as well as the solo debut of Boyz member

Big Gee and the first album from Gorilla Zoe are currently being developed by

Block Enterprises/Bad Boy South. Projects

from the alliance will continue to be marketed and distributed by Atlantic Records,

a division of Warner Music Group.The

Block Enterprises/Bad Boy South venture represents Bad Boy's efforts to evolve

in the ever-changing music landscape, said Bad Boy executivevice president

general manager Harve Pierre. "Looking

back to when we first started with a handful of people in 1992 and fast forwarding

to 2006, we have truly grown as a label, family, and industry," he stated.

"We now have the manpower to get more done in less time. After seeing the

success of Boyz N Da Hood and Yung Joc on their debut albums, I can say with conviction

that this is the continuation of a beautiful relationship."