Beastie Boys Finally Launch Their Own Sneaker Collection
(AllHipHop News) The Beastie Boys have launched their own adidas sneaker to celebrate the 30th anniversary of their second album, Paul's Boutique.
The surviving members of the rap trio, Michael 'Mike D' Diamond, and Adam 'Ad-Rock' Horovitz, unveiled the Beastie Boys x Adidas Skateboarding Americana shoes at an event marking the anniversary at the Beyond the Streets graffiti exhibition in New York on Monday.
Only 500 pairs of the shoe will be released and will retail for $85 exclusively at select skate shops in the U.S. and at the Beyond the Streets exhibition gift shop.
The sneaker features a classic gum sole, with the Beastie Boys graffiti logo - designed by Eric Haze - on the tongue, along with three grey classic Adidas stripes on the sides of the vegan canvas upper.
The commercial partnership is a rare one for the iconic hip-hop group, who have often refused to allow their music to be used in advertisements, but the rapper said he and his bandmate made exceptions for products they use themselves.
A portion of the profits from the Beastie Boys x Adidas Skateboarding Americana sneaker will be donated to PEACE sisters - an organization that supports the education and empowerment of African women - and youth music charity Little Kids Rock.