(AllHipHop News) It comes as no surprise that African-Americans made up an estimated 63% of the first-day audience for Beyoncé's Homecoming. The documentary provided a behind-the-scenes view of Queen Bey's 2018 Coachella festival performance, a set inspired by Historically Black Colleges and Universities.
Variety reports 1.1 million U.S. viewers watched Homecoming on internet-connected televisions in its first 24 hours of availability on Netflix. Nielsen’s subscription video on-demand (SVOD) ratings do not include mobile devices and computers, so the overall audience for the concert film was certainly even larger than that number.
Over the first seven days, the viewership of Homecoming was 55% African-American which is reportedly higher than any other original streaming series or film in the history of Nielsen tracking. Homecoming's audience was also 70% female over the first seven days. In addition, 43% of the documentary's viewers during that period were between the ages of 18 and 34.
Beyoncé's artistic ode to HBCUs also saw success on the music charts. Homecoming: The Live Album peaked at #4 on the Billboard 200. The Houston-bred songstress' remake of Frankie Beverly & Maze's BBQ classic "Before I Let Go" sparked the #BeforeILetGoChallenge on social media. Plus, the Homecoming doc amassed 757,000 interactions across Facebook, Instagram, and Twitter in its first week of release.