(AllHipHop News) Superstar singer Beyonce just announced a huge deal with Adidas and will now serve as the brand's creative partner.
The 37-year-old phenomenon will develop new signature footwear and clothes, in addition to re-launching her brand Ivy Park with adidas.
"This is the partnership of a lifetime for me," said Beyoncé. "adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader."
And Beyonce will remain in full control of her business, according to honchos at adidas.
"This partnership respects Beyoncé's ownership of her company which continues her journey as one of the first black women to be the sole owner of an athleisure brand," adidas said in a statement.