(AllHipHop News) The rapper, who dropped his fourth #1 album I Decided in February, is the newest brand ambassador for the lifestyle company.
Big Sean will also serve as Puma’s Creative Collaborator and is planning a new spring collection under this official title.
“We are thrilled to have Big Sean on board. Anyone who’s followed him throughout his career will know that his talent goes beyond music,” said Adam Petrick, Puma’s Global Director for Brand Marketing.
“His passion for creativity and individuality is very strong,” Petrick continued. “We’ve already kicked off the design process with Sean and we’re glad to see a fusion of his unique style and Puma’s sports heritage coming through. We’re very pleased to welcome Sean to the Puma family.”
The rapper is also promoting a number of Puma’s classic sneakers, including the Clyde’s and the iconic Puma Suedes.
The partnership will officially launch with Sean serving as the face of Puna’s upcoming advertising campaign.
Check out some pictures below: