(AllHipHop News) The visuals for Big Sean's latest record is trending at #2 on YouTube. "Single Again" is a 6-minute short film starring Ryan Destiny, Keith Powers, Kendall Tiffany Hall, Haha Davis, J Will, and more.
"The video has a lot of important messages, but the main one is for people to ‘wake up and smell the roses’ in a world where we wake up and check our phones instead," explained Sean about his official "Single Again" music video.
Director Lawrence Lamont adds, "The visual highlights a few social issues, including social media’s ability to sway people’s opinions to the point of disharmony, the social pressures faced by Millennial's and Generation Y and media coverage of the Black man. While bringing these key issues to light, I also wanted to capture Detroit’s beautiful spirit and style.”
The video was filmed in the G.O.O.D. Music rapper's hometown of Detroit, Michigan. R&B songstress Jhené Aiko and R&B crooner Ty Dolla $ign provided vocals for the song which is expected to appear on Big Sean's next studio LP.