Big Sean Shares The "Important" Message Of His "Single Again" Short Film

It looks like Sean Don season is upon us.

(AllHipHop News) The visuals for Big Sean's latest record is trending at #2 on YouTube. "Single Again" is a 6-minute short film starring Ryan Destiny, Keith Powers, Kendall Tiffany Hall, Haha Davis, J Will, and more.

"The video has a lot of important messages, but the main one is for people to ‘wake up and smell the roses’ in a world where we wake up and check our phones instead," explained Sean about his official "Single Again" music video.

Director Lawrence Lamont adds, "The visual highlights a few social issues, including social media’s ability to sway people’s opinions to the point of disharmony, the social pressures faced by Millennial's and Generation Y and media coverage of the Black man. While bringing these key issues to light, I also wanted to capture Detroit’s beautiful spirit and style.”

The video was filmed in the G.O.O.D. Music rapper's hometown of Detroit, Michigan. R&B songstress Jhené Aiko and R&B crooner Ty Dolla $ign provided vocals for the song which is expected to appear on Big Sean's next studio LP.