Billboard Says DJ Khaled Lost #1 Due To Bulk Marketing Campaign On

Khaled's promotional tactics cost him the #1 spot, according to Billboard.

(AllHipHop News) One of the music industry's most powerful players is speaking out against the practice of "bundling" music with other merchandise to inflate sales.

Earlier this month, DJ Khaled threatened to sue Billboard over the practice, after his album Father Of Asahd lost the #1 spot to Tyler The Creator's bundled release IGOR.

DJ Khaled was pissed at Billboard over an "arbitrary" decision to refuse to count an estimated 100,000 of his bundled units he sold with an energy drink, which would have given him the #1 position.

Billboard claimed a campaign with torpedoed his chance of snagging the position, over the way the company pushed the album to encourage its members to buy items in bulk to get Khaled to #1.

“In this particular instance,” Billboard's President Deanna Brown told The New York Times. “We saw an organization encouraging purchases among their members by promising them material and organizational benefits.”

Desiree Perez, Roc Nation's C.O.O. blasted Billboard's decision, which is impacting how some artists unfairly make it to #1.

“We’re obviously not fans of bundling, nor should anyone who cares about artists making music. But our hands are being forced by Billboard’s desperate, last-ditch effort to keep streaming from eliminating what’s left of music downloads," Desiree Perez said.

Comments (3)
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Can we get back to who is the dopest?


The whole music industry is an illusion. Everything you see is planned, contracted and set up. It’s not because the artists are talented, it’s because they are connected. They all are in bed together, radio, labels, tv, online mags and Stan’s. F’d hip hop up FOREVER! The real ones are dying-The fake ones are lit.