(AllHipHop News) Model and TV personality Blac Chyna is getting backlash after she chose to endorse a skin lightening cream.
Rob Kardashian's 30-year-old ex is loaning her star power to skin bleaching product called "Whitenicious X Blac Chyna Diamond Illuminating & Lightening Cream."
The serum is sold in a Swarovski crystal-studded jar and costs a whopping $250 a pop.
The item is being marketing towards both men and women and is used to help with hyper-pigmentation and dark spot corrections.
Skin bleaching creams have gained popularity throughout the world, especially in South Asia and West Africa, with many critics finding fault with the product because it promotes a western standard of beauty.