Blocboy JB & Derez De'Shon Model Sean John In New 20th Anniversary Campaign
Diddy's clothing brand is celebrating two decades with a pair of rising rappers.
(AllHipHop News) Memphis rap star Blocboy JB and Derez De'Shon have been named as the new faces of Sean John's upcoming Spring 2019 campaign.
The two rappers will be a part of the "Dream Big" marketing and advertising campaign, which is aimed at re-introducing Sean John to a new generation of consumers.
“It’s an honor to reintroduce an iconic brand like Sean John to a new generation in 2019," said Derez De'Shon. "Diddy did it big now me and Blocboy JB will do it big and continue the tradition. I believe I’m coming from a place that is common within all of us, whether rich, poor, homeless, or you got a big ass house. I was speaking from a place nobody speaks from...trying to keep faith in God, but you’re living in hell. That’s where I came from.”
The pair will model the Basquiat x Sean John Collection, as well as the brand's "Revolution" series.
The news comes as Sean John celebrates its 20th anniversary.
Take a look at some images below: