NBA star Stephon Marbury has recruited rapper Bow Wow to create a new line of clothing and footwear for the Starbury brand.
Since its inception, Marbury has aimed to make his Starbuy line reasonable for families without the discretionary income to pay exorbitant amounts of money for clothing.
With Bow Wow's help, the new line will be developed for men, boys, women, and girls.
As the first entertainer to sign on to the project, Bow Wow explains that consumers and designers both have essential fiscal responsibilities in light of the current economic recession.
"I think families should have a real choice," Bow Wow reasoned to AllHipHop.com "I want my fans to be able to wear nice shoes and clothing and to also have money in the bank. The smart consumer can have both."
Starbury CEO Stephon Marbury echoes that philosophy, and is optimistic the upcoming line can help change the traditional consumer stance of more money equaling better quality.
"At Starbury, consumers do not have to choose between fashion, style, quality, and affordability," Marbury told AllHipHop.com. "They get all four."
The new Starbury line is set to debut in November 2009. It will be available for purchase at www.starbury.com, www.princebow.com, and Amazon.
Bow Wow is also set to release his seventh studio album New Jack City Pt. II in March.