Candy Giant Mars Drops YouTube Over Ads Playing With Drill Videos

The confectionery company claims this is “unacceptable.”

By: Shirley Ju @shirju

(AllHipHop News) Global confectionery manufacturer Mars was not pleased when they saw their advertisements show up next to videos depicting real-life crime and violence within the UK drill scene.

As a result, the company has pulled millions of dollars worth of ads from YouTube.

A spokeswoman from the company said, “It is unacceptable and disappointing to see one of our brands advertised alongside this video content. This clearly breaches our brand safety guidelines and Mars adverts should never run alongside such content.”

One of the clips featured Moscow17, the drill collective that the late rapper Incognito was a member of.

Incognito, real name Siddique Kamara, was only 23-years-old when he was stabbed to death in Camberwell, South London after an appearance on Tim Westwood's show.

Mars has since removed all their online ads on YouTube as they continue to investigate.

“We can confirm we are working with Google and our media buying agencies to understand what went wrong," according to Mars' representative. "Until we have confidence that appropriate safeguards are in place, we will not advertise on YouTube.”

YouTube representative says they are working with the Metropolitan Police to review videos that might have any ties to the rapper’s death.