Houston rapper Chamillionaire has been tapped as the new face of the spring 2006 tribute advertising campaign for Makaveli Branded, the official clothing line of the late Tupac Shakur.
Chamillionaire joins Ludacris, Scarface, DJ Quik, Twista, Chingy, the Disturbin' Tha Peace crew and Omar Epps in the campaign, which will run in major Hip-Hop publications over the next three months.
"Chamillionaire was an obvious choice when we were considering candidates for the spring campaign," said Rick Edwards, VP/Director of marketing at Makaveli Branded. "Everyone knows the incredible work ethic that Tupac had during his career and I see that same ethic in everything Chamillionaire does. His leadership and music both have contributed greatly to the resurrection of the Houston music scene."
A portion of each sale from Makaveli Branded is donated to the Tupac Amaru Shakur Foundation and Center of the Arts in Stone Mountain, Georgia.
In related news, Chamillionaire is set to embark on a nationwide tour with fellow Houston rapper Lil Flip, starting March 30 in San Diego.
Chamillionaire will also grace the April cover of The Source magazine, along with UGK, Scarface, Mike Watts, Mike Jones and others.