Chance The Rapper Argues Other Indie Artists Can Follow His Success

The Chicago rhymer responds to reports his progress is "misleading."

(AllHipHop News) Chance The Rapper is a champion of going the independent route in the music business. The Acid Rap, Surf, and Coloring Book projects were all made available for free, but the Chicago native still managed to earn a reported $32 million over a 12-month period.

Despite Chance's success, there have still been debates in the industry about the potential reach of an indie act. Apple Music’s Head of Artist Curation Carl Chery talked about that topic while on Everyday Struggle.

"Chance is an anomaly. He's special," said Chery. "But his success is misleading. Now you have all these other aspiring artists thinking you don't need a label. Chance is special. He's charismatic. He's smart as hell. He's just special."

Chery's comments on the Complex show inspired a DJ Booth article that included the author writing, "[Chance] should be allowed to talk about leading the independent artist charge while knowing full well that the level of success he has achieved isn't realistic for everyone."

"This is wack. Yall steady tellin [people] they need a label/publisher/distributor to achieve success as an artist. [That's] a lie," tweeted Chance in response to DJ Booth.

"Its only unrealistic because of the conditioning all artists are exposed to by different forms of media creating the narrative that you need to be discovered or put on in order to be successful. We [wouldn't] seek out deals if mfs knew there were other avenues,'" added the "No Problem" performer.

He continued, "Also have some damn patience, all your favorite artists are locked up in deals and until they get out (and stay out) you wont see the realization of their full potential... EVERY ARTIST HAS 'IT.' If 'it' means the access and ability to be successful (assuming this success is individual to the artist) while retaining ownership of your pub/masters and royalties from other media appearances, full oversight of metrics etc. THEY ALL HAVE 'IT.'"

Comments (2)
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Noname
Noname

@llyod that's real spit cuh....The labels are in fear when cats find out the game on their own. I am not a chance fan BUT I am a fan of his hustle and nipsey. Chance and Nip believe in themselves and just would not take no for an answer so you have to respect them. The labels are trying to brainwash artist. Easy, E40, Master P. Gave cats confidence to go for self. The 360 deal came from artist making to mich money tgat the label could not get a piece of. Now labels want a piece of ANYTHING an artist gets str8 pimping

lloyd
lloyd

He's right. Just make your music and put it out there. If a label approaches, great, if not you still put your music out there. The key is to do it for the music, not for the label, or even the money. You have to love your stuff first before anyone else will give it the time of day.



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