(AllHipHop News) Future and his alter-ego Hndrxx were featured in the Reebok Classic spot showcasing the Aztrek sneaker. The rapper's relationship with the apparel company was on further display during Shanghai Fashion Week.
Along with Chinese superstar William Chan, Future appeared at "The Other Side" runway show. The presentation highlighted Reebok's Fall/Winter 2019 collection as well as Spring/Summer 2019 styles.
“Whether through innovations like The Pump technology that gave birth to the Instapump Fury or brand partnerships like CrossFit and Les Mills that helped spark a global fitness movement, Reebok has always been daring and bold, willing to do what many other sports brands have not,” states Matt O’Toole, President of Reebok. “Now we’re doing it again at Shanghai Fashion Week. We know the future of style, trend and innovation will come from Asia, especially China.”
Reebok’s participation at SFW follows the opening of its Creation Center Asia which is headquartered in Shanghai. The CCA is dedicated to discovering influential local consumer trends that are relevant to products which appeal to Chinese and other Asian markets.
“China drove Reebok’s growth in the Asia-Pacific in 2018, and we want to recognize and celebrate this fast-emerging Reebok community,” says O’Toole. “It's crucial for us to sincerely engage with these trendsetting consumers as we further our mission to be a truly global sports and lifestyle brand."