(AllHipHop News) Rappers Rae Sremmurd have a new deal as the faces of the brands “Classic Leather” sneaker.
Group members Swae and Jxmmi will front a campaign which will serve as “a rallying cry for people who go against the cultural grain with a shoe that continues to defy conventions,” according to a press release.
“When we were starting out, we had all these wild house parties in Tupelo, Mississippi,” Rae Sremmurd said in a joint statement. “It was all about creating a community for different kinds of people to come together and just have fun. The Classic Leather is all about defying classification – anyone can wear it, wherever you’re from, whatever your situation is.”
Rae Sremmurd joins a roster of artists signed to Reebok, which includes Gigi Hadid, Teyana Taylor, Future and others.
The campaign will run across print, digital, out-of-home, in-store and online.
Take a look at some of the shots below: