(AllHipHop News) Houston, Texas hip-hop artist, Chingo Bling, widely known for his unique marketing campaigns that proudly display his Mexican-American roots, announced that he will be attending Park City, Utah's Sundance Film Festival.
Widely regarded as one of the most prolific independent film festivals in the world, The Sundance Film Festival will play host to Chingo's newest movie, Filly Brown, a movie about an L.A. street poet.
The flick also stars Edward James Olmos and Lou Diamond Phillips, while Youssef Delara and Michael Olmos handle directing duties.
"I got a call back in November 2010 from my good friends on the West Coast, Edub and Khool-aid of Pocos Pero Locos. They said that there was a film they were involved in as producers and would love to have me be a part of it. So naturally I'm like hell yea!" Chingo told the Houston Press.
"I play a character named Rayborn Ortiz. He's a fast talking Damon Dash like character, full of clichés and a little comic relief. A legend in his own mind. He is Filly Brown's manager," Chingo said of his role in the movie.
When asked about his development as an actor and about his overall understanding of the movie business, Chingo said being an independent artist helped him.
"Luckily, my career took me on a path where I have created a following, so I'm used to being on camera, and people know who I am," Chingo explained. "I produce a lot of my own content so I have a feel for directing, editing and improv. All of that experience helps when producers are trying to cast for a movie. In 2011 I had to pass up a few roles that were offered to me because of scheduling conflicts, etc. This year I want to really dive in and take advantage of more opportunities and land more roles."
Below is the Sundance Trailer for the film Philly Brown.