Cinemax To Debut Full-Length "3AM" Video
Detroit superstar Eminem has released a viral clip to accompany his Dr. Dre produced, serial killer-themed second single 3AM.
The 30- second clip juxtaposes visceral images of a deranged Eminem running through a forest and escaping from a mental health facility.
Through the quick flashes, the viewer can determine that Eminem likely kills his mental health handlers to facilitate his escape.
3AM, which was directed by Syndrome, is the third track to be released from Eminems upcoming album The Relapse.
Like his lead singles The Real Slim Shady and The Way I Am off 2000s critically acclaimed Marshall Mathers LP, Eminems 3AM will serve as the dark counterpart to the pop sensibilities of We Made You.
The full-length, uncensored video for 3AM will debut exclusively on Cinemax on May 2 at 10PM.
The video is set to follow the networks premier of the horror movie The Strangers.
The single and trailer clip continue Eminems new focus on viral marketing.
Last week, the Interscope star released a viral website to a sinister, fictional drug rehabilitation facility entitled Popsomp Hills.
Eminems sixth album Relapse is scheduled for release on May 15.