Common Tapped For Gap Ad Campaign


Common has been tapped to participate in a new ad campaign from the retailing

chain the Gap.The

Chicago artist will join fellow celebrities Jeremy Piven, Mia Farrow, Aaron Eckhart

and Natasha Bedingfield for the store's 'T-Shirt Shop' ad campaign. The

recently launched venture will focus on the Gap's new line of T-shirt's as the

company celebrates its heritage in self-expression and individuality.Black

and white print ads, shot by acclaimed photographers Inez van Lamsweerde and Vinoodh

Matadin, will feature celebrities wearing their favorite Gap T-shirt in a way

that expresses their individual style, personality and energy.A

message reading 'long live individuality' will be included with the campaign,

which also features images with corresponding taglines - such as your expression,

your spirit, your attitude - that capture the emotion of the shot."T-shirts

have become the ultimate vehicle for self-expression," acknowledged Gap marketing

vice president Kyle Andrew. "And while Gap has always been famous for great

Ts, our collection of T-shirts this fall is better than ever before."Other

stars participating in the campaign include Fall Out Boy member Pete Wentz, Eva

Herzigova, Lou Doillon, Paula Patton, Kristen Stewart, Brice Marden and Yvonne

Force. In

addition to the print ads, the campaign also includes portraits from renowned

artists that feature celebrities in their favorite Gap T-shirt. The

"T-shirt Shop" print campaign will run in the September issues of magazines,

including Vanity Fair, Elle, InStyle, Vogue and GQ.Gap

customers recently helped the company celebrate the launch of the new campaign

through special T-shirt customization events in select Gap stores in Los Angeles

and New York. Common

and Piven were on hand for the events, which were held at the Gap's Hollywood

and Highland store in Los Angeles and the Lexington Street store in New York City.