Once again, the Los Angeles, California based clothing company Popular Demand has partnered with Def Jam Records - this time for an exclusive 'Champagne Sip' private event with legendary Chicago hip hop artist, Common. In support of the release of his 10th studio album, Nobody’s Smiling at the Popular Demand Flagship Store on Fairfax Ave. in Los Angeles, Common rocked out for a .
select crowd of music industry executives, artists, producers, journalists and a few lucky fans
It was everything Popular Demand has grown to represent as everyone was able to experience the new album while the champagne flowed. Common took the time to speak to the crowd about the state of hip hop and his decision to collaborate with newcomers Chance the Rapper, Vince Staples and Lil Herb. Guests also enjoyed live performances by Common with LA based DJs Eric of Dena and DJ Sleek on the turntables. Among the attendees were James Fauntleroy, VH1’s JasFly, comedian DeStorm Power and more.
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Nobody’s Smiling is available now for purchase on iTunes.
For more information, check out Popular Demand (@PopularDemand) and Common (@Common) via Twitter/Instagram.