CoverGirl Denounces Young Thug For Using “Easy, Breezy” Slogan In Album Promo Video
(AllHipHop News) When Young Thug first announced his latest project, it was originally titled Easy Breezy Beautiful Thugger Girls, a play on CoverGirl’s famous slogan.
A promotional video for the album featured women wearing “E.B.B.T.G.” ski masks attacking other women.
CoverGirl took issue with their cosmetic brand’s “easy, breezy, beautiful” tagline being associated with violent imagery.
Billboard published the company’s response to Thug’s trailer.
“CoverGirl was not contacted by Young Thug or any parties regarding his original album title,” read the statement. “The album is not aligned with our values at CoverGirl. Violence and abuse are unacceptable behaviors. We do not support the use or association of our iconic slogan, ‘Easy, Breezy, Beautiful, CoverGirl ‘ with Young Thug’s video, album or promotional materials.”
The Atlanta rhymer’s new body of work was released on June 16 under the name Beautiful Thugger Girls.
It featured Future, Snoop Dogg, Lil Durk, Jacquees, Gunna, and Millie Go Lightly.