Roc-A-Fella CEO Dame Dash has expanded his brand name further by hosting a radio show called ROC radio.
The show is broadcast live on Sundays on New York radio station Power 105.1 from 9-10 pm. DJs Jus Ske and old school legend Brucie B will joint Dame for the weekly program.
Dame Dash told AllHipHop.com that the program is going to be a fun, interactive experience with listeners.
"ROC Radio is about colorless music, R.O.C. Music. We're having fun with the show, talking shit, taking questions from listeners about anything and everything, and playing our records, he said to AllHipHop.com.
We'll even play joints by artists that aren't on Roc-A-Fella if they're hot enough so holla!"