Platinum producer (Trick Daddy, Pastor Troy, Snoop
Dogg, Lil Flip, etc) and rapper from Jackson, Mississippi, David Banner, inked
a $10 million dollar deal with the Steve Rifkind Company/Universal Records Group
After a bidding war with a variety of labels,
Banner chose SRC.
"Rifkind has an incredible track record
and is a marketing genius," Banner told AllHipHop.com. "SRC just bought
part of Mosaic (Jim Carey, Dick Clark Productions, etc) that will give me access
to film, television, endorsements, and sponsorships. Why wouldn't I want to
be partners with that since that is the wave of the future for artists?"
Wendy Day who negotiated the deal for Banner
added, "I had no idea that all of Banner's hard work would pay off THIS
well for him. I attribute it to his incredible production, his ear, his willingness
to listen and work hard, and giving the fans what they want."
Banner's deal calls for $2 million dollars per
album delivered to SRC, for five albums.
"He has worked very hard to get to this
point, and I am very proud of how he's run his Big Face label and what he has
accomplished. I have not been this excited about a project since Eminem or Cash
Money, and I am so happy to see the major labels are back to bidding on multi-million
dollar deals. This, along with 50 Cent's recent sales, is a positive sign for
the economy of the music business."