Death Row Coming To Cell Phones In U.K., South Africa

Death Row Records

is entering the wireless world and has just inked a deal to provide fans with

ringtones, wallpapers, video tones and videos of Death Row artists.

The exclusive content

features material from Dr. Dre, Snoop Dogg, Tupac and Kurupt and will be distributed

on a global basis.

The deal worldwide

deal was brokered by the Nickels Group, a company that Death Row founder Suge

Knight has a personal relationship with.

I couldn’t

think of anyone more capable of putting this content into the right hands,”

Knight said. [We] look forward to becoming leaders in the digital and wireless


Some of Death Row’s

most popular releases will be available in different wireless formats, including

Tupac’s “How Do You Want It” and Snoop Dogg’s classic

“Who Am I (What’s My Name),”

Previously unreleased

photographs will also be available. Interestingly, the first markets Death Row

will introduce the content to will be the U.K. and South Africa.

A U.S. distribution

agreement is currently being negotiated.