Def Jam And EA Renew Partnership

Def Jam Enterprises and Electronic Arts have extended an already successful partnership that will ensure the release of several video game titles exclusively over a number of years.

The first game to be released under the new deal will be “Def Jam 3,” the sequel to the successful games “Def Jam Vendetta” and “Def Jam Fight for NY.” “Def Jam 3,” another street fighting game, is currently being designed in EA’s Chicago offices, according to a corporate press release.

"This partnership continues to solidify the Def Jam Enterprises and EA brands as catalysts of cultural product innovation in all facets of entertainment," said EA chair and CEO Larry Probst in a statement.

The original Def Jam video games appeared on all three generational consoles, but EA hasn’t indicated what platforms “DJ3” would materialize on.

Kevin Liles, President & CEO, Def Jam Enterprises/EVP Warner Music Group, expressed optimism that “Def Jam 3” would be as successful as its predecessors.

“The next generation platform opens unlimited possibilities in gaming and we are confident that along with EA, we will guarantee ground-breaking titles,” Liles said.

Financial terms of the agreement weren’t immediately released.