Definitive Jux Records and mtvU have joined forces as part of a new venture to launch the careers of unsigned artists and groups.
The effort, described as the first monthly record deal competition for aspiring DJs, emcees, producers and bands, was launched Wednesday (Nov. 29) on mtvU's Best Music On Campus, the network's new online service.
The winner will receive a digital EP deal and exclusive video premiere on mtvU and mtvU.com, in addition to being mentored by Definitive Jux artist Mr. Lif.
Mr. Lif will also appear on the winner's lead single and music video.
The rapper is among a diverse roster of artists under Definitive Jux, which was founded in 2000 by Company Flow front man and producer El-P.
As MTV's 24-hour college network, mtvU broadcasts to 750 colleges across the country as the largest, most comprehensive network aimed at college students.
Interested artists are encouraged to visit www.bestmusiconcampus.com to enter the competition as well as upload original music and create a BMOC profile with videos, pictures, blogs and bios.
Group members must have at least one member enrolled at an accredited college or university.
All entries must be received by Dec. 14. The top 25 contestants will be decided by mid-December and college students can vote for their favorite artist Dec. 19. through Jan. 19, 2007.
The winner of the contest will be announced at the end of January.