Diddy Launches New Women's Line, Ad Campaign

Sean "Diddy" Combs' Sean John clothing line has partnered with G-III Apparel Group to launch the new Sean John Women's collection.

G-III is one of the world's top manufacturer and marketers of licensed clothing brands, owning the fashion licensing rights to Calvin Klein, Guess?, Nine West, House of Dereon, IZOD, Tommy Hilfiger and other clothing labels.

The new Sean John Women's line is a juniors, "urban collection with a contemporary edge," featuring jeans, dresses, outwear, velour track suits, flirty tops, graphic tees and other pieces.

The initial line will launch in the Sean John Flagship store on Fifth Avenue in Manhattan, followed by releases in major department stores like Dillard's, Macy's, Dr. Jay's, Man Alive and other stores.

Bad Boy Recording artist Cassie, Asia (Pussy Cat Dolls) and actress Lauren London have been selected as the faces for the Sean John Women's advertising campaign, which was shot by photographer Warwick Saint.

"From day to night, the new Sean John collection for women is glamorous and sexy with the style and swagger that customers have come to expect from our label," Combs said in a statement.

Sean John is also preparing a women's fragrance launch with partner Estee Lauder in the fall of 2007.

"Our mission at Sean John is to create an affordable, lifestyle collection for the female consumer who desires innovative design and high quality," noted Leslie Singer, President of Sean John's Women's. "We are thrilled by the reception we have received from retailers and are looking forward to bringing this collection to market."

Prices for pieces in the new collection range from $59-$299.