Sean "Diddy" Combs has teamed up with Burger King for a new advertising campaign and a co-branded channel on YouTube called "Diddy TV."
"Diddy TV" launched yesterday (Oct. 7). Viewers received a personal message from the mogul, as well as exclusive access to music tracks and video clips from his upcoming album Press Play.
"I'm having it my way on this album, and it's been a great journey for me, so I'm grateful for partners like Burger King Corporation that are helping me bring a fresh sound to my fans," Combs said in a statement. "They share my passion for being tastemakers and giving the people what they want."
In August, YouTube introduced the concept of Brand Channels, which offers brands, advertisers and marketers a more robust platform to display video content and ads on YouTube.
Burger King has also signed on to sponsor Diddy's album promo tour in fall, 2006.
Press Play is scheduled to hit stores Oct. 17.