Diddy's 'Unforgivable' Best Selling Cologne In The U.S.


"Diddy" Combs

new fragrance, Unforgivable, has been the number one selling fragrance for men

since hitting stores in February.

Reports said the fragrance has been racking up over $1 million a week in sales

and representative for Sean John Fragrances, a division of Estee Lauder, told

AllHipHop.com that Unforgivable exceeded sales projections by over 200%.


stirred controversy when ads featuring the mogul sitting on a bed with two women

were banned from various department stores around the United States because

of their suggestive nature.


we set out to create this fragrance, I wanted to revolutionize this industry,"

Combs told AllHipHop.com. "Mission accomplished."