Diddy, Sean John Aim To Stamp Out Fake Clothing In Canada


"Diddy" Combs is firing the first shot in a war against those selling

counterfeit versions of his Sean John Canada clothing line.On

Tuesday (Dec. 5), the company launched "Don't Buy a Lie," an anti-counterfeit

campaign designed to promote and generate awareness about the country's counterfeiting

issues through an alliance with Canadian media, celebrities, retailers and consumers.Celebrities

involved in the program include Diddy, Chris Bosh of the Toronto Raptors, Judge

Farley Flex, Kardinal Offishall, DJ Starting From Scratch, video producer Little

X, actor Degrassi and Hip-Hop artist Drake."Canadian

consumers need to know what they are buying is authentic," Rosa Costa, Sean

John Canada president and general manager, told AllHipHop.com in a statement.

"Counterfeits are poorly constructed, made of cheap fabric and use flimsy

hardware. They do not deliver Sean John's hallmark of high quality; and we are

committed to driving awareness as we do not want our consumers fooled."Counterfeit

items have run rampant throughout the Canadian market. The

trade has cost the Canadian apparel industry millions of dollars each year. Sean

John is among a number of companies affected by knockoff versions of clothing

sold at flea markets, street corners, retail stores and Internet sites.As

a result, the clothing giant's Canadian distributor Multigroup acquired legal

and investigative services to combat the problem. The

action resulted in the seizure of thousands of pieces of Sean John clothing by

local authorities.To

ensure buyers get legitimate Sean John apparel, the campaign will incorporate

exclusive hang tags color-coded by season, counter cards at cash registers and

stickers in storefronts at authorized dealers. The

tag colors, which will change seasonally with shipments, can be verified online

at www.dontbuyalie.com."Don't

Buy a Lie" counter cards advising customers to look for the hang tags when

purchasing Sean John can be found in all authorized Sean John dealers. "Our

hope is that the Don't Buy a Lie program is a vehicle for educating consumers

who are buying counterfeit goods," said Lorne M. Lipkus, an anti-countefeiting

attorney. "Consumers are supporting makers who operate in non-authorized

factories with deplorable labor conditions that have no respect for standards

set forward by many national and international agencies. Not only do they have

no code of conduct, but they do not respect minimum salaries, and very often use

child labor."Selling

fake products can result in criminal charges as well as charges under the Copyright

Act and Customs Act. A

conviction under copyright law could result in a $1-million fine and five years

in prison.