Diddy Snags Polo Exec, Building Womens Line

Sean “P. Diddy”

Combs continues to strengthen his Sean John label and snagged a former employee

of Ralph Lauren’s to help build his women’s division.

Max Wilson worked

with Polo Ralph Lauren for 11 years until he resigned in February. As Vice President

of the Sean John womenswear line, Wilson will report directly to Combs.

"We're talking

about clothes that are really sexy, stylish and versatile," Wilson told

Women's Wear Daily. "Clothes that reflect my image of him. I see him as

the new elegance. He represents a total lifestyle and women have been asking

for these clothes for years."

According to reports,

Sean John womenswear will make up almost half of Combs’ autumn/winter

fashion shows in 2005 and 2006.

In April, Combs

entered into a joint venture with Zac Posen, one of the fashion industry's most

sought after new talents.

Sean John invested

in Posen’s clothing label and the two companies became equal partners. Under the

terms of the deal, Posen will continue to create designs and will build an accessory


Sean John has annual

retail sales of $450 million dollars in the United States.