Producer and DJ Diplo is taking a break from the studio to enter the boardroom. Sneaker brand K•Swiss has tapped the beatsmith to spearhead their new "The Board" campaign that will set forth to bring more entrepreneurs into the company. Dip will be the director of a 100-person board, which you can be a apart of, that will put their creative minds together to think of innovative ways to help K•Swiss regain prominence.
“We believe that consumer aspirations have shifted,” said Barney Waters, chief marketing officer of K•Swiss Global Brands in a statement. "Young people want their own brands, their own voice and their own businesses. K•Swiss is committed to outfitting and inspiring this generation of entrepreneurs. We have created a program with substance, where our customers get involved in the process of rebuilding K•Swiss and make real contributions. As a respected entrepreneur and global music talent, Diplo is the perfect leader for ‘The Board’.”
Diplo says is also looking forward to "The Board" experience.
"I was instantly drawn to the K-Swiss brand due to their heritage and longevity in the marketplace,” said Diplo in statement. “I am excited to be part of ‘The Board’, to bring young entrepreneurial minds into the process to help build the next chapter at such a respected brand."
Those who want to apply to be apart of the board can visit board.kswiss.com for the application until Apr. 30th. Accepted applicants will then be invited to the program’s members-only website with a six-course curriculum that will link them with insiders. They will have discussions with the insiders about their area of expertise and then be assigned tasks related to K•Swiss business. Discussions will cover brand positioning, sneaker design, social media promotion and drafting a business plan.