Dirt Biker Chino Braxton Signs To Roc Nation And Partners With Under Armour

Meek Mill's protégé is looking to change the negative perception around the street sport.

(AllHipHop News) Roc Nation is expanding its roster into dirt bike racing. The Jay-Z founded entertainment company selected Pacino “Chino” Braxton as the face of the brand’s motocross division.

Braxton rose to prominence via YouTube videos that showed off his stunts. Eventually, Meek Mill took interest in the West Baltimore native, signed him to the Dream Chasers label, and featured the viral sensation in music videos like “Ima Boss,” “Litty,” and “Glow Up.”

Additionally, Chino announced he's partnering with Under Armour as a UA Sportstyle Pioneer and will be dropping a new shoe with the company next month. Both Braxton and Meek are also set to appear in the 12 O’Clock Boys feature film which is being executive produced by Will Smith.

"I feel like the movie is going to draw a lot of attention to the bike culture. A lot of people are going to get another look on it,” Chino told The Baltimore Sun. The motocross athlete started riding pedal bikes at the age of two, and used the activity to bond with his friends and family in his neighborhood.