(AllHipHop News) There have been reports that DJ Khaled is planning to sue Billboard over not counting energy drink bundle packages into the first-week sales for his Father of Asahd album (136,000 units) as compared to Tyler, The Creator's IGOR bundles (165,000 units). The We The Best boss even retweeted a quote attributed to Roc Nation COO Dez Perez about the situation.
"We dispute their decision on behalf of DJ Khaled and, frankly, every artist who is forced to navigate bundling an album download with an inexpensive item that still effectively represents their brand,” Perez told the New York Times. “It’s confusing and demeaning to the art.”
Perez added, "We’re obviously not fans of bundling, nor should anyone who cares about artists making music. But our hands are being forced by Billboard’s desperate, last-ditch effort to keep streaming from eliminating what’s left of music downloads.”
While Khaled and his management team appear to be taking aim at Billboard, the producer/executive still celebrated a recent accomplishment in the publication. On Monday, he posted an Instagram message about Father of Asahd reaching #1 on the Top R&B/Hip Hop Albums chart. Khaled's latest project has spent two consecutive weeks at #1 on that chart as well as the Rap Albums chart.
"Fan Luv thank you for all your love and support. We got the #1 Hip Hop album in the country this week! #FATHEROFASAHD TO THE WORLD!🌎LION ORDER 🦁 @wethebestmusic @rocnation @epicrecords. ANOTHER ONE! SUMMER IS OURS! I’m in the music bizz not bundle bizz," wrote Khaled in the IG caption.
Billboard is facing some scrutiny over the outlet accepting Tyler's IGOR clothing and lawn signs bundles while rejecting DJ Khaled’s bundles connected to Shop.com. The e-commerce website's corporate parent, Market America, was accused of promoting unauthorized bulk sales by telling its members to buy 12 packages in order to “push DJ Khaled and Market America to No. 1!”
Deanna Brown, Billboard president, informed the Times, "In this particular instance, we saw an organization encouraging purchases among their members by promising them material and organizational benefits." In the coming months, Billboard is planning to adjust the rules related to merchandise bundling.