DJ Khaled Goes Undercover As Lyft Driver For App's New Promo Campaign (VIDEO)
(AllHipHop News) Super producer and king of Snapchat DJ Khaled recently went undercover as a Lyft driver as part of the app's new promotional campaign.
The Miami producer's disguise only consisted of a pair of sunglasses and a baseball cap as he transported unsuspecting passengers around town introducing himself as "Billy the Locksmith."
The artist's interesting choice of pseudonyms was most likely a clever play on his July 29 album release Major Key, which debuted at No.1 on the Bilboard 200 chart.
As "Billy the Locksmith" chatted with passengers he dropped hints to his true identity by frequently using the term "keys" and referencing tracks, such as the Future and Jay-Z assisted single from Major Key "I Got The Keys."
"What's that song I got the keys, the keys, the keys, the keys? Future and Jay-Z's on it and some guys screaming on there and everything he talks about is keys. But its so crazy because I'm a locksmith and I got they keys," Khaled teases one passenger.
Check out DJ Khaled living his second life as "Billy the Locksmith" below.