(AllHipHop News) DJ Khaled is a disc jockey, hit maker, label executive, and social media star.
The head of We The Best Music Group is adding Get Schooled national spokesman to his résumé.
Khaled and Get Schooled's “Keys To Success” campaign will create monthly “keys” which will offer young people advice on setting and achieving goals, finding their passion, and getting to and through college.
“I made a priority in my life to inspire the young world that anything is possible as long as you follow the keys to success, a major key is commitment to education. I want the youth to know that if they stay away from "they" and stay in school, that this is the major key to success,” states DJ Khaled. “I have worked with Get Schooled and have seen what an impact the organization has on kids across America. I am excited and honored to launch this Keys program to motivate even more kids to succeed in school.”
Get Schooled also partnered with Ad Council and Viacom to bring awareness to the new campaign by launching public service announcements featuring Khaled.
The PSAs were introduced at Miami Central Senior High School and will air on select Viacom networks.
“Viacom’s goal in co-founding the Get Schooled Foundation was to leverage the best of media and entertainment to support young people in reaching their goals,” said Alexandra Jannello Tuck, Vice President of Corporate Social Responsibility. “DJ Khaled’s genuine commitment to education and his partnership with Get Schooled is a perfect reflection of Viacom’s mission and we are excited to have his energy as part of this effort.”
The "Keys To Success" campaign will include Khaled Keys, a reward store, Khaled Key Ambassadors, school visits, Class Khaled, and Get Schooled Khaled Scholarships.
Get Schooled directly engages and motivates students to graduate from high school and succeed in college. Founded in 2010, the non-profit organization has engaged more than five million students on its platforms.