The company has nothing to do with jewelry.
Instead, WeBuyGold is a new brand concentrated on creating original stories for a variety of audiences across the Internet.
The company creates original short form content for Instagram from the feed, to Stories and Instagram Live.
DJ Khaled will star in a series of shorts called “The Bless Up,” which will follow the rapper on a day out with a lucky fan.
WeBuyGold is rolling out other short series, like “MyAtlanta” with photographer Cam Kirk, which will give viewers a behind-the-scenes look at the happenings in Atlanta with guests like Migos, Lil Yachty, DC Young fly, Mike Will Made It and others.
“By working with WeBuyGold, we’re to going tell stories in a new way about the biggest and up-and-coming artists across music,” said DJ Khaled. “Our first show ‘The Bless Up’ embodies everything I am about. It’s an opportunity for me to show how grateful I am and share that with my fans by blessing them up.”
DJ Khaled’s “The Bless Up” debuted today (April 4) on WeBuyGold’s Instagram feed.
The are slated to debut later today. Enter to win your own special day with DJ Khaled @WeBuyGold on Instagram.