(AllHipHop News) On the 25 year anniversary of PayDay Records, Ultra Music founder Patrick Moxey is relaunching the company. Legendary Hip Hop producer and Gang Starr member DJ Premier reunited with Moxey as the first act on the label.
"Patrick always had his ear to the street and it didn't take a lot of explaining the culture since he was so involved with so many aspects of it, including managing Gang Starr's legacy since 1989-2003,” states Premier. "Our memories of growing together is monumental, so relaunching Payday brings it all back to the roots of where our flight to success lifted off."
Payday returns with its first single “Our Streets” by Premier featuring A$AP Ferg. The label's next releases will be Pell’s “chirpin’” single (November 10) as well as the New Orleans-born musician's girasoul EP (December 8).
In addition to DJ Premier and Pell, Moxey also signed Atlanta rapper OJ Da Juiceman, British artist Yung Fume, and rap group Gloss Gang. Payday will include Moxey as President, Neale Easterby as Managing Director of the UK, Adrian Nunez as A&R manager, and Will Scott as the head of the Product Management and Marketing division.
“Hip Hop has become a global language and the new Payday is here to reflect that and help bring diverse and talented artists to the world,” says Moxey. “Our initial signings are from four different cities - New York, Atlanta, New Orleans, and London - and it reflects today's relationship of music and the internet."
He continues, "We want to push Hip Hop's creative boundaries across borders and cultures. Our recording studios in LA, London, and Atlanta will be promoting this creative exchange. DJ Premier represents the essence of Hip Hop and everything that Payday stands for – I am so excited to have him be a part of the relaunch."
DJ Premier and A$AP Ferg's "Our Streets" was release today (November 3).
“It's a dream to be able to work with the legendary DJ Premier on this record," offers Ferg. “Preemo has worked with all the NYC Hip Hop icons and greats - Nas, Biggie, Guru, Hov, KRS-one, and The Lox. Just knowing I was working with him pushed me as an MC.”
Premier adds, "With Ferg, or anybody I work with, they already know my history so they know that I come from the 90s era. Ferg just automatically said 'Don't do what I've been doing on my albums - I want you to do a Preemo style and let me show I can rap to that,' so I was like 'let's do it.' Everybody was happy off jump - no suggestions, no 'I think we should go this direction' - it was an automatic in, out, done, in one day."