(AllHipHop News) Recently West Coast OG rapper/producer extraordinaire DJ Quik let the world know he's not feeling the "New Kanye" in a recent interview with NoahTV.
From the onset of the video clip Quik goes in calling Kanye scared of his own music.
"Kanye so scared, he don't know what to do with The Life of Pablo. Lets just keep this sh*t all the way 100," Quik retorted when asked about Kanye's T.L.O.P..
“Is this the kind of album that you would really want to go buy and go home and listen to?," Quik asked. "So his celebrity supersedes his talent right now? He’s a Kardashian now, what the f*ck?"
While the words might seem harsh, Quik said this isn't a diss or any sort of beef, but merely a challenge for Kanye to make better music.
"What he gonna do beat me up? It's Kanye. See this is a challenge, this ain't a diss. This is a challenge, make your best music, because fans aren't stupid, they're just not,” Quik explained to NoahTV.
Last month Quik expressed displeasure with the fact that Kanye was getting the credit for bringing back the revered yet troubled singer El Debarge.
Kanye has yet to fire back on social media, but was pictured on Instagram in Iceland with Kourtney Kardashian, The Dream and of course Kim K.