Drag-On Launches Hood Environment Record Label


Ryders affiliate Drag-On is creating a new buzz with the establishment of his

own record label, Hood Environment. The

rapper, who has sold more than a million albums over his 10-year career, will

release his first album since 2003 under the new label."HE

is Hood Environment and the reason I named my label that is, I mean, nine out

of ten times we gonna keep the 'hood involved," said Drag-On, who serves

as the label's CEO. "HE the movement is serious and…the music is just

as strong as the movement."Although

he's been absent from the mainstream for awhile, Drag-On has kept busy with the

release of five mixtapes and multiple projects with artists such as DMX and Baby

of Cash Money.The

rapper first emerged in the late '90s on Ruff Ryders compilations and projects,

including Ryde or Die Vol. 1 and 2 and DMX's "No Love for Me",

"For My Dogs", and "D-X-L (Hard White)."Drag-On

also made cameos on Eve's "Let's Talk About" and "Scenario 2000,"

as well as "If You Know" from the Lox's "We Are the Streets."Those

appearances resulted in the early 2000 release of his debut album Opposite

of H2O, which went on to sell 800,000 units. The rapper later expanded his

résumé with film roles in Exit Wounds (2001), Cradle 2

the Grave (2003), and The Hustle (2003).