Drake & Future's 'WATTBA' Suffers One Of The Worst Sales Drops In Hip Hop History
(AllHipHop News) It appears all the hype over Drake and Future's collaborative project What A Time To Be Alive is waning. Drizzy Hendrix had the internet going crazy as speculation grew something big was coming from the two stars, and when WATTBA finally hit iTunes fans gave the project one of the biggest sales weeks of the year (334,000 pure albums).
However, week 2 was not as big for Drake and Future. The project pushed just 65,000 copies in its sophomore week. That accounts for an 81% drop in sales, one of the worst declines for a #1 album from a debut week to a second week in Hip Hop history.
Other top-selling rap albums to see a significant fall in sales its next week are Mac Miller's Blue Slide Park (83% - 144,000 to 25,000), Kanye West's Yeezus (80% - 327,000 to 65,000), Jay Z's Kingdom Come (79% - 680,000 to 140,000), and Kanye West's My Beautiful Dark Twisted Fantasy (78% - 496,000 to 108,000).
Drake and Future were able to remain in the Top 5 in their second week. Thanks in part to streaming totals, What A Time landed at #2. Fetty Wap's self-titled album is currently at #1.